Friday, 21 September 2018 | News today: 8

Innovativeness is in small things


Columnist: Simona Jandrevska, intern at ‘Regional Development’ at Deutsche Bank AG, Frankfurt, Germany

The economy of every small developed country is founded on innovation. Historically speaking, strong innovative vibrations, suggested by visionaries and brave individuals, date back from the big industrial revolution. Naturally, through the prism of logistics the country provides, innovativeness is considered to have the credit for benefits future generations enjoy.

Being innovative does not necessarily mean offering something completely new, unknown to the market. Actually, very often an innovative person is considered to be the one who would make the process faster, cheaper, simplified. Steve Jobs, one of the piedmonts of technology nowadays, did not strive to accomplish something that does not exist, but was committed to improve the existing, thus opening a revolutionary era in the world of digital communication. Its balanced functioning requires continual processes advancement. However, in order for one process to function, it requires energy and resources. If we imagine this energy as a human and say they are employed in one factory, those workers, consequently, would be expected to constantly work to improve the everyday activities. Eventually, those employees would have to constantly learn, specialize and look beyond the work plan in order to make this sustainable. It would sometimes require for them to make individual, independent choices.

If we imagine large corporations to be complex administrative and technical environments where quality and capacity are interlaced, it is realistic that the innovativeness of an individual cannot always strike highest. Therefore, take it SMEs are direct inputs in the country’s economy and direct generators of economic growth and new jobs, then they are justly analysed as promoters of the idea of perpetual promotion and advancement. The tendency of many developed countries governments, Macedonian government included, is to intensely raise the issue of SMEs development. Hence, 5.835 micro businesses were set up in the period 2007-2013, as a result of the self-employment programme, which aims to decrease unemployment rate by training unemployed persons to set up their own business. Logistical support is only effective if used in the right moment. In my opinion, conditions this programme provides in our country currently, we can say it has been effective.

I do believe programmes of this kind are true challenge and also an incentive for young dreamers and ideas nurturers to be stimulated and to find a way to turn their ideas into reality. I am convinced that a good expertise, solid business plan and carefully established contacts network would bring everyone one step closer to realization of their ideas. I do believe young people can rely on this logistical support.

Innovativeness in a certain area can even be a compromise between the old and tested, and the new, unpredictable and energetic. The market has not changed, subjects know it and are free to estimate and valorize it. Subjects can use different courses and types of training the country can provide,a s it does currently, to serve as additional stimulation. Of course, it takes interest and ideas for it to work.

We live in smart societies where information is within arm’s reach, while resources are not intellectually unlimited. We live in societies of scholars and teachers. We live in societies where innovativeness has neither dimension, nor limits.

As Hillary Clinton begins her memoir, all of us face hard choices in our lives, life is about making such choices and how we handle them shape the people we become. Every beginning is hard, perhaps not every idea seems very promising in the beginning. With hard work, self-confidence and aiming for perfection, small things can become better, faster, more efficient. With hard work, innovation can become our best friend.