Gillette ad takes on ‘toxic masculinity’ in #MeToo rebrand, provoking a backlash
For three decades, Gillette promised its customers “The Best a Man Can Get.”
An individual. Acquisitive. Assertive. And always clean-shaven.
This was the vision of masculinity depicted in an ad campaign that debuted in January 1989 during Super Bowl XXIII. The early days of the George H.W. Bush administration...